Hottest Members
Members Online now
Archive
-
▼
2011
(92)
-
▼
August
(51)
- No clarifications needed: Katrina Kaif
- No clarifications needed: Katrina Kaif
- Katrina’s open rickshaw ride
- Katrina to enact Munni's moves?
- I am Katrina’s bodyguard: Salman Khan
- Will Katrina be Munni of Kollywood?
- I am Katrina’s bodyguard: Salman Khan
- Ali, Imran, Katrina to Perform Live Across India
- Katrina Kaif reveals she loves watching soaps
- Katrina sizzles to Sheila Ki Jawani
- She’s the new hero
- Katrina Kaif pissed off with rumors
- There're no camps in Bollywood: Katrina
- It can get lonely: Katrina Kaif
- Can't I expect little respect: Katrina Kaif
- My equation with Salman has not changed: Katrina
- Katrina Kaif's Kashmir connect
- I am single now and I don't know about 'him': Katrina
- I enjoy work with younger heroes: Katrina Kaif
- Katrina Kaif Steers Clear of Salman Khan, SRK Patc...
- Kat-fite: Is Katrina Kaif on a new ego trip?
- Terrified of SRK, comfy with Sallu: Katrina
- Is Karan Johar miffed with Katrina Kaif?
- Katrina Kaif follows Ranbir Kapoor's footsteps
- I am terrified working with Shah Rukh Khan: Katrin...
- Katrina inspired by Imran to turn producer
- Katrina: It's not my place to patch things between...
- Katrina Kaif brand ambassador for Wrigley’s Double...
- Katrina Kaif & Shah Rukh Khan rule TV as top adver...
- Ali Zafar turns guitar teacher for Katrina
- Why Katrina Kaif and Anushka Sharma refused to mak...
- Sanjay Dutt, Katrina Kaif to groove together
- Jai Jawan with Katrina Kaif
- Bhaskar Bollywood Awards: Katrina Kaif putting up ...
- Katrina continues Yash Raj tradition of 'grunge'
- Katrina Kaif and Deepika Padukone work together in...
- Clash of the rockstars
- Check Out: Katrina Kaif meets and interacts with j...
- Bollywood diva Katrina Kaif turns designer!
- Katrina Kaif dumps Ranbir Kapoor for Salman Khan!
- Katrina turns rockstar for ‘Mere Brother Ki Dulhan’
- Katrina Kaif prefers Salman Khan and Shah Rukh Kha...
- Salman Khan fought with Bunty Walia for duping ex ...
- Katrina Kaif shakes a leg with Jawans
- Katrina Kaif turns down Ranbir Kapoor
- Farhan Akhtar gifts a guitar to Katrina Kaif
- "I did the item song in Bodyguard for Alvira" - Ka...
- Katrina Kaif's secret shoe fetish revealed
- Katrina rocks with 'Dhunki'
- 'Katrina's presence lifts the film'
- Katrina loses Ranbir to Deepika
-
▼
August
(51)
Followers
NEW DELHI: Cricket may have been the flavour of the season with the back-to- back World Cup and IPL in the first half of this year, but top advertisers such as Hindustan Unilever, Procter & Gamble, Idea Cellular and Panasonic have largely stuck to film actors to endorse their brands.
Bollywood actress Katrina Kaif emerged the most visible celebrity on television in terms of advertising volumes during January- June, according data from television ratings firm TAM. She was followed by Shah Rukh Khan, M S Dhoni and Kareena Kapoor
Commenting on the study, Katrina Kaif said, "These studies are cyclical. What matters is consistent performance over the long term and this is what I choose to focus on, be it in my movies or my brands."
Consistency clearly is one thing most Indian cricketers lack as is visible from the Indian team’s disastrous performance so far in its England tour. And, despite India’s success in the world cup, only two cricketers, captain MS Dhoni and master batsman Sachin Tendulkar, made it to the Top 10 most visible celebrities.
"Bollywood stars definitely bring more recognition to a brand than others," said Mehul Choksi, MD of the country’s largest jewellery maker Gitanjali Gems, which has hired Katrina Kaif to endorse its Nakshatra brand. Gitanjali Gems, which was among the top 10 advertisers on television in the first half of the year, however, paired cricketer Sreesant with actress Riya Sen to endorse its Rivaaz brand.
Consistency clearly is one thing most Indian cricketers lack as is visible from the Indian team’s disastrous performance so far in its England tour. And, despite India’s success in the world cup, only two cricketers, captain MS Dhoni and master batsman Sachin Tendulkar, made it to the Top 10 most visible celebrities.
"Bollywood stars definitely bring more recognition to a brand than others," said Mehul Choksi, MD of the country’s largest jewellery maker Gitanjali Gems, which has hired Katrina Kaif to endorse its Nakshatra brand. Gitanjali Gems, which was among the top 10 advertisers on television in the first half of the year, however, paired cricketer Sreesant with actress Riya Sen to endorse its Rivaaz brand.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment